Z Clear has been a Ward family business since 1971. It started with one man, one recipe and a table at the grocery store, and it is still made by hand in small batches in Ogden, Utah, by his family. This is the Ward legacy, and the businesses that have grown up around it.

David Ward and a recipe in Malad, Idaho

Our founder, David Ward, dreamed up his lens cleaning and anti-fog solution in the little town of Malad, Idaho. He believed it was better than anything he could find in stores, and he set out to prove it the simplest way there is.

He went to the local grocery store and showed people. He would clean a pair of glasses, hand them back, and let the customer see the difference for themselves. On many of those days his kids came along to help.

People who tried it kept coming back for it. That is how Z Clear grew: one demonstration, one customer, one bottle at a time.

Three generations later

Z Clear is still family-owned. David's grandson, Chris Ward, carries on his legacy in Ogden, Utah, at 2680 Commerce Way, improving how the product is made, shipped and shared while keeping the parts that matter:

• Made by hand. Z Clear is still mixed in small batches in Ogden.
• Shown in person. The grocery-store table became an event booth. Z Clear sells face to face at many events every year, and the demonstration is still the best part.
• Family first. The people who make it are the people whose name is on it.

If you have never tried it, start with the how to use guide or browse the full anti-fog lens cleaner collection. The longer version of our founding story is on the About Z Clear page.

The family of businesses

The habit David started, building something of your own and showing people the real thing, now runs through more Ward family businesses. Each one tells its own part of the story:

• Ward Consulting AI: from a grocery-store demo to AI helpers. Chris sets up AI helpers for other small businesses, and every helper runs first here at Z Clear.
• Grow With AI: passing on what works. Free AI training for business owners, taught step by step.
• GoodLife Nailz: a family name in North Ogden. A nail salon in the historic Cannery Center, built for independent technicians.
• GoodLife Gemz: the Ward family at the Cannery Center. A crystal shop in the same building, where you hold a stone before you buy it.
• Ya Mon Soaks, run by another branch of the Ward family.

Come say hello

Walk-in hours at our Ogden shop are 9:00 AM to 4:00 PM every day, at 2680 Commerce Way. Or find our booth at the next event. We will clean your glasses, hand them back, and let you decide, the same way David did in 1971.